netWert David Wertheimer
all about David
David Wertheimer

David Wertheimer

About David Wertheimer
Updated September 2016

David Wertheimer is a digital executive who drives innovation through customer comprehension.

At PR Newswire, David created its customer experience function, bringing a user-centric approach to the global leader in content distribution and measurement. The team’s efforts led to product and marketing initiatives capable of doubling and tripling revenue and demand. This built upon successes forged earlier at Clarins, where he launched the company's first ecommerce site and greatly expanded its digital presence.

David was previously founding CEO of Canopy Commerce, an ecommerce agency owned by Alexander Interactive, which he led from inception to its position as a successful and sought-after boutique. He incubated Canopy after building the strategic discipline at Ai; as their head of strategy, he led award-winning engagements with some of the industry's most influential websites. Other roles include senior leadership positions in companies including Burson-Marsteller and The Economist, working on everything from business development to marketing and web design.

An active startup advisor, David is currently working with RateFrame, winner of the 2016 NYU Entrepreneur Competition, and Threadlab. He also is a mentor with NYU Stern’s Berkley Innovation Lab.

David is an internationally recognized public speaker and author on digital strategy, ecommerce and user experience. His Ideapad, launched in 1998, is one of the world's oldest continually publishing blogs.

David has an MBA from the New York University Stern School of Business and a bachelor's degree from Franklin & Marshall College. He lives in New York with his wife, award-winning advertising executive Amy Wertheimer, and their sons Nathan and Eli.

Photo by Francis Hills, January 2012.



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