David Wertheimer
645 West End Ave Apt 7E, New York, NY 10025
212-799-0053 h, 917-539-5078 m
david@netwert.com

EXPERIENCE

Alexander Interactive: Director of Strategy (Nov. 2007-present) 
   - Built and run the strategy practice at digital agency, 
     representing 15% of billings for both new and retainer clients
   - Develop and execute strategic direction for multichannel,
     ecommerce, retail and corporate engagements
   - Generate incremental revenue and strengthen website performance 
     via analytics, research, SEO and multivariate testing
   - Manage business analysis and user experience staff; serve as 
     senior leader and mentor of 40-person office
   - Provide thought leadership via blogging, publishing, speaking
     engagements and social media
   Examples of client engagements and results:
   - Ecommerce: grew order volume 92% for CachŽ in 2008; increased
     revenue on Steiner Sports 40% in 2009
   - Branding: new positioning and differentiation for BizFilings; 
     brand strategy for Kaplan, Envelopes.com and others
   - Media: repositioned Internet Retailer Magazine to improve industry
     status; led final website redesign for Air America

Clarins Group USA: Director, Internet Marketing (Jan. 2005-Nov. 2007) 
   - Built a thriving digital division of a luxury skincare company,
     defining its integrated marketing and direct fulfillment
   - Launched successful new ecommerce site; led email, display, and
     search marketing (SEM) campaigns 
   - Grew ecommerce sales 225% in three years, representing 5% of
     company's 2008 revenue, up from 1% in 2004
   - Ran department P&L, budget forecasts and strategic planning

User Savvy: Owner (Jul. 2003-Jan. 2005) 
   - Founded a sole-proprietorship digital consultancy offering
     strategy, usability, and information architecture expertise
   - Improved client-to-customer communication through strategic planning,
     message targeting, and brand positioning
   - Completed contract and freelance engagements for clients such as
     Yahoo! HotJobs, Rodale and DraftFCB

The Economist Group: Web Design Director (Jan. 2000-Jul. 2003)
   - Redesigned the Economist.com website, more than doubling site
     traffic to 12 million pageviews/month
   - Defined its online identity through branding, user experience design,
     advertising and marketing communications
   - Hired, trained and managed an international creative team; controlled
     budget and supervised projects for multiple sites

BPI Communications (now Nielsen): Manager, Website Design & Development
(Aug. 1996-Dec. 1999)
   - Created websites for Billboard, Adweek, and other publications;
     hired and supervised staff; designs, wireframes, code

Kaplan: Online Editorial Assistant (New York, Oct. 1995-Aug. 1996)
   - Performed writing, editing and research, including user guides,
     product demos and acclaimed promotions

PUBLICATIONS & PRESENTATIONS

Public Speaker and Educator in multiple arenas including
   - Presenter, Online Retailer Australia: "The ROI of UX" 
     (Sydney, 2010)
   - Three-time presenter, Internet Retailer: "Live, on-the-spot
     redesigns" (Miami and Boston, 2009; Orlando, 2010)
   - Presenter, Emap Beauty & the Brand Conference: "Using online to build
     relationships with consumers" (London, 2006)
   - Speaker, the J.H. Cohn Retail and Consumer Products Senior Executives
     Dinner: "The ROI of UX" (New York, 2009)
   - Panelist, Keynote Executive Summit: "The Future of Customer
     Experience in Retail" (New York, 2006)
   - Speaker, WWWAC/CUNY Graduate Resource Center: "Who Needs
     Information Architecture?" (New York, 2002)
   - Instructor, Open-I Media: led classroom and individual lessons in
     web design and HTML (New York, 1998-2001)

Writer and Editor on business topics including
   - Columnist, iMedia Connection (2008), Multichannel Merchant (2009)
     and Digital Web (2002Š2004)
   - Author, "Usability: the Site Speaks for Itself" and Technical Editor,
"Practical Web Traffic Analysis" (published 2002)
   - Author of one of the world's oldest blogs (Ideapad, 1998Špresent);
     contributing writer, Boing Boing (2009) and others


EDUCATION

New York University Stern School of Business (New York)
    - Master of Business Administration, management/marketing, 
      executive program, January 2005

Franklin & Marshall College (Lancaster, Pa.)
   - Bachelor of Arts, English, May 1995; Dean's List