David Wertheimer

hire [at] netwert.com ~ download links at right

This page and its downloads are not up-to-date. Please see my bio page for current information. October 2010

EXPERIENCE

Alexander Interactive: Director of Strategy (Nov. 2007-present)

Built and run the strategy practice at digital agency, representing 15% of billings for both new and retainer clients
Develop and execute strategic direction for multichannel, ecommerce, retail and corporate engagements
Generate incremental revenue and strengthen website performance via analytics, research, SEO and multivariate testing
Manage business analysis and user experience staff; serve as senior leader and mentor of 40-person office
Provide thought leadership via blogging, publishing, speaking engagements and social media

Examples of client engagements and results:

Ecommerce: grew order volume 92% for Caché in 2008; increased revenue on Steiner Sports 40% in 2009
Branding: new positioning and differentiation for BizFilings; brand strategy for Kaplan, Envelopes.com and others
Media: repositioned Internet Retailer Magazine to improve industry status; led final website redesign for Air America

Clarins Group USA: Director, Internet Marketing (Jan. 2005-Nov. 2007)

Built a thriving digital division of a luxury skincare company, defining its integrated marketing and direct fulfillment
Launched successful new ecommerce site; led email, display, and search marketing (SEM) campaigns
Grew ecommerce sales 225% in three years, representing 5% of company's 2008 revenue, up from 1% in 2004
Ran department P&L, budget forecasts and strategic planning

User Savvy: Owner (Jul. 2003-Jan. 2005)

Founded a sole-proprietorship digital consultancy offering strategy, usability, and information architecture expertise
Improved client-to-customer communication through strategic planning, message targeting, and brand positioning
Completed contract and freelance engagements for clients such as Yahoo! HotJobs, Rodale and DraftFCB

The Economist Group: Web Design Director (New York, Jan. 2000-Jul. 2003)

Redesigned the Economist.com website, more than doubling site traffic to 12 million pageviews/month
Defined its online identity through branding, user experience design, advertising and marketing communications
Hired, trained and managed an international creative team; controlled budget and supervised projects for multiple sites

BPI Communications (now VNU eMedia): Manager, Web Design and Development (New York, Aug. 1996-Dec. 1999)

Created websites for Billboard, Adweek, and other publications; hired and supervised staff; designs, wireframes, code

Kaplan Interactive: Online Editorial Assistant (New York, Oct. 1995-Aug. 1996)

Performed writing, editing and research, including user guides, product demos and acclaimed promotions

PUBLICATIONS & PRESENTATIONS

Public Speaker and Educator in multiple arenas including

Presenter, Online Retailer Australia: "The ROI of UX" (Sydney, 2010)
Three-time presenter, Internet Retailer: "Live, on-the-spot redesigns" (Miami and Boston, 2009; Orlando, 2010)
Presenter, Emap Beauty & the Brand Conference: "Using online to build relationships with consumers" (London, 2006)
Speaker, the J.H. Cohn Retail and Consumer Products Senior Executives Dinner: "The ROI of UX" (New York, 2009)
Panelist, Keynote Executive Summit: "The Future of Customer Experience in Retail" (New York, 2006)
Speaker, WWWAC/CUNY Graduate Resource Center: "Who Needs Information Architecture?" (New York, 2002)
Instructor, Open-I Media: led classroom and individual lessons in web design and HTML (New York, 1998-2001)

Writer and Editor in business topics including

Columnist, iMedia Connection (2008), Multichannel Merchant (2009) and Digital Web (2002-2004)
Author, "Usability: the Site Speaks for Itself" and Technical Editor, "Practical Web Traffic Analysis" (published 2002)
Author of one of the world's oldest blogs (Ideapad, 1998-present); contributing writer, Boing Boing (2009) and others

EDUCATION

New York University Stern School of Business, New York