David Wertheimer

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EXPERIENCE

Alexander Interactive: Director of Strategy (Nov. 2007-present)

Direct the strategy for client engagements
Oversee the strategy and information architecture teams
Raise company profile via blogging, public relations
Monitor client analytics and testing
Work on corporate strategy related to staffing, organization, and new development
Provide leadership and mentoring for junior staff

EXPERIENCE

Clarins Groupe USA: Director, Internet Marketing (Jan. 2005-Nov. 2007)

Build strategic and tactical plans to increase online sales, increase exposure and expand consumer awareness
Grow and maintain retail accounts; oversee $3.5 million in sales on 10 websites in 2006, up from $1.7 million in '04
Partner extensively with internal teams in Paris, France, and New York on Clarins brand and six fragrance lines
Lead US implementation of new ecommerce site: define specifications, logistics, customer experience and staffing
Research, develop and deploy initiatives including email marketing, search engine marketing and promotional activites
Manage staff of four; devise $1 million spending plan; monitor analytics, creative output, and resource allocation
Collaborate with creative team and third parties on minisites, online advertising and content partnerships

User Savvy Business Solutions: Owner (Jul. 2003-Jan. 2005)

Executed projects covering strategy, branding, usability, metrics analysis and design for a diverse client roster
Improved client-to-customer communication through strategic planning, message targeting, and brand positioning
Completed contract and freelance engagements for clients such as Yahoo! HotJobs, Rodale and Foote Cone & Belding

The Economist Group: Web Design Director (New York, Jan. 2000-Jul. 2003)

Defined the Economist.com brand through logo and interface design, branding, advertising and communication
Hired, trained and managed full-time and freelance staff in US and UK; managed budget and projects for multiple sites
More than doubled site traffic to 12 million pageviews/month in two years following relaunch

BPI Communications (now VNU eMedia): Manager, Web Design and Development (New York, Aug. 1996-Dec. 1999)

Created consumer and industry websites for Billboard, Adweek, The Hollywood Reporter and other publications
Hired, trained and supervised design and production staff; led day-to-day operations and project management
Planned, developed and executed wireframes, layouts, HTML, graphics, ad banners and advertising

Kaplan InterActive: Online Editorial Assistant (New York, Oct. 1995-Aug. 1996)

Performed writing, editing and research, including user guides, product demos and acclaimed promotions

PUBLICATIONS & PRESENTATIONS

Public Speaker and Educator in multiple arenas including

Presenter, Emap Beauty & the Brand Conference: "Using online to build relationships with consumers" (London, 2006)
Panelist, Keynote Executive Summit: "The Future of Customer Experience in Retail" (New York, 2006)
Instructor, Open-I Media: gave classroom and individual lessons in web design and HTML (New York, 2002-2004)
Speaker, WWWAC/CUNY Graduate Resource Center: "Who Needs Information Architecture?" (New York, 2002)

Writer and Editor in business topics including

Author, "Usability: The Site Speaks for Itself": case study on the Economist.com redesign in a book also highlighting successes such as eBay and the BBC (published worldwide by Glasshaus, 2002)
Columnist, "Wide Open," Digital Web Magazine: website usability and design (online, 2002-2004)
Technical Editor, "Practical Web Traffic Analysis" (published by Glasshaus, 2003)

EDUCATION

New York University Stern School of Business, New York

Master of Business Administration, management/marketing, January 2005
Led and participated in international marketing, strategic planning and communications management projects