netWert Getting It Right

Getting It Right
The buzz
November 25, 2002

Hot news this week is Economist.com's "subscriber sponsorship" plan, where advertisers pay for users' access to Economist.com in exchange for a more targeted, and appreciative, viewer audience. Sleuth Holovaty spotted links to the discussions below on E&P, I Want Media, and Poynter.org.

Here are actual articles discussing the plan:
~ View an Ad, Get Something Free at Some Web Sites, Reuters
~ Start of a New Trend? Paidcontent.org


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