David Wertheimer

1685 First Avenue # 20
New York, NY 10128
212.534.0778 ~ 917.539.5078
david@netwert.com ~ http://www.netwert.com


EMPLOYMENT AND EXPERIENCE

Economist.com (New York, Jan. 2000 - present)
Web site of The Economist magazine

    DESIGN DIRECTOR
    ~ Direct Web site design, layout, page flow, and user interfaces
    ~ Manage full-time and freelance staff in US and UK
    ~ Maintain department budget and determined resource allocation
    ~ Create site's layouts, graphics and logo; copywriting and design 
        of house ads and promotional materials
    ~ Monitor user experience and made continual usability revisions
    ~ Collaborate with editorial, technical, sales teams

BPI Communications (New York, Aug. 1996 - Jan. 2000)
Publisher of trade magazines Web sites including Billboard and Adweek

    MANAGER, WEB DESIGN AND DEVELOPMENT
    ~ Site conceptualization and execution of new launches, redesigns
    ~ Hired, trained, and supervised design and production staff
    ~ Managed projects for eight individual Web sites
    SENIOR WEB DESIGNER
    ~ Designed entire Web sites: layouts, HTML code, graphics, scripts
    ~ Coordinated projects and liaisons with third-party developers
    ~ Planned, designed and deployed ad banners and site ad networks

Open-I Media (New York, Feb. 1999 - Jan. 2001, freelance)
Computer training company

    INSTRUCTOR
    ~ Taught HTML, Photoshop, and Web design in a classroom setting
    ~ Gave group and one-on-one tutoring
    ~ Also gave HTML and Web design instruction to individuals off-site

Kaplan InterActive (New York, Oct. 1995 - Aug. 1996)
Leading test-prep company and early Internet presence

    ONLINE EDITORIAL ASSISTANT
    ~ Performed writing, editing, and research for site and AOL area
    ~ Wrote and edited FAQs, demos, and other text
    ~ Developed acclaimed promotions and executed sectional redesigns


PUBLISHED WRITING

Author, "The Site Speaks for Itself"
A book exploring Web site usability

    ~ Wrote chapter on usability as implemented on Economist.com
    ~ Chapter discusses site's design successes, failures, processes
    ~ To be published by Glasshaus Ltd. June 2002

Columnist, Digital Web Magazine
An online magazine for professional web designers

    ~ Will be writing a monthly column titled "Dissecting Usability"
    ~ Columns to discuss imperatives and limitations of Web usability
    ~ First column debuts May 2002


SKILLS

~ Thorough knowledge of Macintosh and Windows operating systems
~ Online publishing fluency in HTML, CSS, and XHTML; working knowledge 
    of JavaScript, Microsoft Active Server Pages (ASP), Visual Basic 
    and VBScript; ColdFusion layouts and modules; DHTML, XML, XSLT; 
    Director, Shockwave and Flash
~ Word-processing, desktop publishing, and graphic design programs:
    - Web page creation: BBEdit, Dreamweaver, HomeSite
    - Graphic design: Adobe Photoshop, ImageReady, and Illustrator
    - Desktop publishing and content management: Quark XPress, Copy 
        Desk, File Manager; Adobe PageMaker; Allaire ColdFusion
    - Microsoft Office (Word, Excel, Access, PowerPoint)
~ Management experience includes employee hiring, training, and 
      supervision; departmental budget allocation; product strategy; 
      project and brand management


EDUCATION

Franklin & Marshall College, Lancaster, Pa.
    ~ Bachelor of Arts, English, May 1995; Dean's List
    ~ Editor in Chief, The College Reporter (weekly campus newspaper);
        responsibilities included writing, editing, advertising and 
        staff management
    ~ Publications intern; wrote, edited, and produced 180-page guide 
        to campus life
    ~ Disc jockey/music librarian, WFNM 89.1 FM Radio; FCC licensed
    ~ Member of Phi Kappa Sigma Fraternity, Zeta Chapter


CURRENT URLS

The Economist   http://www.economist.com

Glasshaus       http://www.glasshaus.com

Digital Web     http://www.digital-web.com

Personal site   http://www.netwert.com

Ad samples      http://www.netwert.com/webfolio/advertising.html