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David Wertheimer

David Wertheimer

About David Wertheimer
Updated June 2019

David Wertheimer is a digital executive who increases revenue for companies through customer-centric efforts around engagement, conversion and retention.

A veteran of the ecommerce and media industries, David ran the client website and mobile initiatives for Gartner, the world's leading research and advisory company, and created the customer experience function at PR Newswire, where his user-centric approach led to gains of as much as 200% on key initiatives. He is currently an entrepreneur-in-residence at Citi Ventures in its D10X program, leading internal growth projects and coaching cofounders as they bring new ideas to market.

David was previously founding CEO of Canopy Commerce, an ecommerce agency incubated by Alexander Interactive, which he led from inception to its position as a successful and sought-after boutique. As Ai's head of strategy, he led award-winning engagements with some of the industry's most influential websites. His ecommerce work began at Clarins, where he launched the company's first ecommerce site and greatly expanded its digital presence. Other roles include senior leadership positions in business development, strategy, marketing and user experience design, with companies including Burson-Marsteller and The Economist.

An active startup advisor, David has worked with such teams as RateFrame, winner of the 2016 NYU Entrepreneur Competition, and Threadlab among others. He is a mentor with NYU Stern’s Berkley Innovation Lab and Venture Fellows program and coaches creative entrepreneurs at Walden.

David is an internationally recognized public speaker and author on digital strategy, ecommerce and user experience. His Ideapad, launched in 1998, is one of the world's oldest continually publishing blogs.

David has an MBA from the New York University Stern School of Business and a bachelor's degree from Franklin & Marshall College. He lives in New York with his wife, award-winning advertising executive Amy Wertheimer, and their sons Nathan and Eli.






Photo by Francis Hills, January 2012.



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