David Wertheimer is a digital executive who builds successful products and businesses with a customer-centric approach to engagement, conversion and retention.

A veteran in the fields of ecommerce, B2B and digital media, David has in recent years focused on product strategy and innovation. At the startup Pantastic and in the Citi Ventures D10X incubator, he led the research, validation, build and launch of machine learning systems, optimization engines and financial literacy tools. Now on the product innovation team at Advance Local, he honed his product management skills running enterprise web and mobile initiatives at Gartner and PR Newswire.

David was previously founding CEO of Canopy Commerce, an ecommerce agency incubated by Alexander Interactive, which he led from inception to its position as a successful and sought-after boutique. As Ai’s head of strategy, he led award-winning engagements with some of the industry’s most influential websites. Other roles include senior leadership positions in strategy, ecommerce, business development, marketing and user experience design, with companies including Clarins, Billboard and The Economist.

An active advisor to startups and small business owners, David moonlights as a coach and fractional CPO, helping companies such as Raise Marketplace, GoReminders, ChannelApe and Threadlab. He is a mentor with NYU Stern’s Berkley Innovation Lab and Venture Fellows programs and welcomes new inquiries.

David is an internationally recognized public speaker and author on digital strategy, ecommerce and user experience. His Ideapad, launched in 1998, is one of the world’s oldest continually publishing blogs.

David has an MBA from the New York University Stern School of Business and a bachelor’s degree from Franklin & Marshall College. He lives in New York with his wife, award-winning advertising executive Amy Wertheimer, and their two sons.