About David Wertheimer

David Wertheimer
forhire [at] /

Design director, is the Web site of The Economist. New York, Jan. 2000 - present
~ Direct Web site design, layout, page flow, and user interfaces
~ Manage full-time and freelance staff in US and UK
~ Maintain department budget and determined resource allocation
~ Create site's layouts, graphics and logo; copywriting and design of house ads and promotional materials
~ Monitor user experience and made continual usability revisions
~ Collaborate with editorial, technical, sales teams
Manager, Web site design and development, BPI Communications
BPI publishes magazines such as Billboard. New York, Aug. 1996 - Jan. 2000
~ Site conceptualization and execution of new launches, redesigns
~ Hired, trained, and supervised design and production staff
~ Managed projects for eight individual Web sites
Senior Web designer
~ Designed entire Web sites: layouts, HTML code, graphics, scripts
~ Coordinated projects and liaisons with third-party developers
~ Planned, designed and deployed ad banners and site ad networks
Instructor, Open-I Media
Open-I is a computer training company. New York, Feb. 1999 - Jan. 2001, freelance
~ Taught HTML, Photoshop, and Web design in a classroom setting
~ Gave group and one-on-one tutoring
~ Also gave HTML and Web design instruction to individuals off-site
Online editorial assistant, Kaplan InterActive
Kaplan is an educational and test-prep company. New York, Oct. 1995 - Aug. 1996
~ Writing, editing, research for Web site and America Online area
~ Editorial work on FAQs, demos, and other text
~ Development of acclaimed promotions and redesign of areas on site

Author, "The Site Speaks for Itself"
"Site" is a book exploring Web site usability. Published by Glasshaus Ltd., June 2002
~ Wrote chapter on usability as implemented on
~ Chapter discusses site's design successes, failures, processes
~ To be published by Glasshaus Ltd. June 2002
Columnist, Digital Web Magazine
An online magazine for professional web designers
~ Will be writing a monthly column titled "Dissecting Usability"
~ Columns to discuss imperatives and limitations of Web usability
~ First column debuts May 2002


~ Thorough knowledge of Macintosh and Windows operating systems
~ Online publishing fluency in HTML, CSS, and XHTML; working knowledge of JavaScript, Microsoft Active Server Pages (ASP), Visual Basic and VBScript; ColdFusion layouts and modules; DHTML, XML, XSLT; Director, Shockwave and Flash

~ Word-processing, desktop publishing, and graphic design programs:
- Web page creation: BBEdit, Dreamweaver, HomeSite
- Graphic design: Adobe Photoshop, ImageReady, and Illustrator
- Desktop publishing and content management: Quark XPress, Copy Desk, File Manager; Adobe PageMaker; Allaire ColdFusion
- Microsoft Office (Word, Excel, Access, PowerPoint)

~ Management experience includes employee hiring, training, and supervision; departmental budget allocation; product strategy; project and brand management


Franklin & Marshall College (Lancaster, Pa.)
~ Editor in Chief, The College Reporter (weekly campus newspaper); responsibilities included writing, editing, advertising and staff management
~ Publications intern; wrote, edited, and produced 180-page guide to campus life
~ Disc jockey/music librarian, WFNM 89.1 FM Radio; FCC professionally licensed
~ Member of Phi Kappa Sigma Fraternity, Zeta Chapter

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Copyright © 2002 David Wertheimer. All rights reserved.