The amazing thing is: We all can do this. Now, normal people like you and me can't write as well as Paul Ford. It's alright, he can't sing as well as you, so we'll call it even. But! What we can do, all of us, is put it out there. Write what we know, and what we live, and what we love, and put it under our own names where nobody owns it but us, unless we say otherwise. I've made a whole list of people who've done just that, at the bottom of this page, if you need inspiration.
Anil summarizes what makes blogs great, and why this page has endured for nearly 13 years, more or less uninterrupted. Some of my archives hold up better than others, but there they are, chronicling my self-published life as it courses through the digital era. (I agree with Anil on this, too: Paul Ford's writing is really something else.)