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What I learned today, September 20

McDonald's currently commands 49.5 percent of the fast-food burger market in the U.S. Burger King and Wendy's combined grab 26%. The burger wars of a generation ago have largely been won, Shake Shack notwithstanding.

This evolution, by the way, is not unlike what has happened in the cola market, where Coca-Cola possesses nearly twice the market share of Pepsi-Cola, 17% to 9.5%. Pepsi has actually dropped to third place, behind Diet Coke at 9.9%.

Addendum, October 5: the same thing is happening with beer, where #1 seller Bud Light outsells #2 Budweiser by better than a 2-to-1 margin, 19.1% to 8.7%.

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The concoction
3 parts observation
2 parts introspection
1 part links
1 part creativity
1 part stinging wit
dash of sarcasm

The history
The Ideapad debuted on November 1, 1998 and has been through numerous incarnations through the years. It is now a weblog and personal journal.
Once upon a time I wrote Usability: The Site Speaks for Itself (Publisher's page / Amazon.com)
Once in a whenever I consult as User Savvy (dormant)
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