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Shhh. Don't let my customers hear that

"The thing you do with [reports of studies] is just ride them out, and literally we see no impact on our business."
--GNC CEO Joseph Fortunato, reacting to reports that the health pills he sells aren't healthy after all, October 25 (via Brandsinger)
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ABOUT THE 'PAD

The concoction
3 parts observation
2 parts introspection
1 part links
1 part creativity
1 part stinging wit
dash of sarcasm

The history
The Ideapad debuted on November 1, 1998 and has been through numerous incarnations through the years. It is now a weblog and personal journal.
Once upon a time I wrote Usability: The Site Speaks for Itself (Publisher's page / Amazon.com)
Once in a whenever I consult as User Savvy (dormant)
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